3D Secure is a secure method of authenticated payment that protects the cardholder, the issuer bank and the acquirer bank from the card fraud, during Online shopping.

The increasing technological advancement in payment authentication technology, adoption of digital technologies for processing Online payments and a growing number of 3D secure payment authentication launches across the globe are the key reasons behind the significant growth of the global market.
The shift in consumer preferences towards Online shopping with the emergence of several Online channels and growing proliferation of smartphones, resulted in high number of digital fraud activities. Thus, the demand for these types of solutions is gaining high appeal for fraud prevention.

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