In today’s digital age, ensuring the security of Online transactions is paramount. As Online shopping continues to grow, so does the necessity for fraud prevention measures. One such measure is 3D Secure is a secure method of authenticated payment that protects the cardholder, the issuer bank and the acquirer bank from the card fraud, during Online shopping.

The increasing technological advancement in payment authentication technology, adoption of digital technologies for processing Online payments and a growing number of 3D secure payment authentication launches across the globe are the key reasons behind the significant growth of the global market.

3D Secure is a security protocol that adds an additional layer of protection for online credit and debit card transactions. By requiring cardholders to complete an extra authentication step with their issuing bank, 3D Secure ensures that the person making the purchase is indeed the authorized cardholder. This step significantly reduces the risk of card fraud during online shopping.

During an online purchase, after entering their card details, the cardholder is redirected to a secure page by their issuing bank. Here, they must provide additional authentication, such as a password or a unique code sent to their mobile device. Only after successfully completing this step is the transaction approved.

Benefits of 3D Secure:

  • Protection for Cardholders: Cardholders are safeguarded against unauthorized transactions, giving them peace of mind when shopping Online.
  • Security for Issuer Banks: Issuing banks can reduce the incidence of fraud and chargebacks, as transactions are authenticated directly by the cardholder.
  • Assurance for Acquirer Banks: Acquirer banks benefit from lower fraud rates, ensuring that merchants can accept Online payments with greater confidence.

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